Every business owner knows the importance of advertising and marketing. Without it, you would have no customers. However, when do you know the time has come to invest in a creative agency rather than do things yourself? Take a look at our list below. If you see yourself in any of these scenarios, you may just want to look into hiring a creative agency.
If people forget who your brand is. Or worse, don’t know who you are at all.
Marketing is really good at the science of making sure you can be found. While advertising and creative is really good at making sure people remember what to search for in the first place. What you’re looking for is “oh, I’m from so-and-so” and the response of “oh yeah, I’ve heard of you guys.”
If people don’t understand what you do or what you’re selling.
Nothing can kill a sale faster than a customer not knowing what they’re actually buying. Even worse, nothing can kill a relationship faster than a customer being confused on what they bought. Creative doesn’t have to be bells, whistles, and Super Bowl commercials. It can educate, it can explain. A nice graphic, even, can be worth 10,000 words.
If you can’t do it yourself.
We know what it’s like to be a small business; just a handful of highly motivated, ambitious people who want to do everything themselves. But as you’ll grow you’ll find that sometimes the best time is spent on what you’re best at. If you started a brewery and happen to be a fantastic designer, than go for it, design those cans. If you’re more of a hops and barley kind of person then, your time is better spent brewing.
If your branding feels old or stale.
Generally speaking, you’ll want to refresh your brand every ten years (five in some cases). If your logo has been the same for a while or you’re still using the same brand guideline as you did when you first started, you should look into changing things up. People get bored of the familiar. Also, you want to let your customers know that you’re able to change with the times.
If you’re offering something new.
Whether it’s a new product launch, a merge, or you’re expanding, you should always keep your brand in line with what your company offers. Are you saying the right things to the right people? If you’ve changed services, does your brand reflect that?
If you’re looking small
There’s a big difference between being small and acting small and being big and acting big. Unless your niche is French for small — boutique — than your better off looking larger than you are in most cases. Looking large doesn’t always mean spending large. Often times smaller companies can be more daring, more innovative, than larger ones. They can move quicker and engage with an audience in fun ways.
If you’re being compared to your competitors too often
Obviously, we all make comparisons to similar brands - Uber and Lyft, Coke and Pepsi, Venmo and Square Cash — but you want to make sure that you’re not being compared to your competition too often. If your customers are doing so, that means you don’t have enough to set you apart.
Take stock of your company as an outsider would. Look at your logo, your website, your brand as if you’re seeing it the first time. Would you buy what you’re selling? Or would you go to your competition? It’s hard to look at your own brands because we often only see what we want to see. Try asking your customers, what do they see? You might be surprised.