What is an Account Manager and What Does He Do?

By now, you probably know that Kapowza is a Creative Agency. We create brands and other advertising efforts for cool companies. We’ve previously introduced you to designers, Chris and Han, but who is the guy that helps to keep a tight ship? You know, the guy who manages the accounts and does all the business-y stuff? That would be Sean. Meet Sean!


Sean heads up Kapowza’s Account Management and Business Development efforts. He’s the guy who you’d probably meet at any given networking event in and around the Baltimore metro area. His job breaks down into three categories: 1. Introducing Kapowza to future clients and creative partners. 2. Creating work proposals or following up. 3. Managing projects through the internal team.

As the “introducer,” part of Sean’s job is going out there and meeting with potential partners and clients. From there, he produces Kapowza’s SOWs and then serves as the point of contact for clients when it comes to getting the work fulfilled. Creative briefs, organization of Kapowza’s internal drive, and collecting assets prior to, during, and after a job, all fall under Sean’s purview.

How did he get into all of this? In 2009, Sean graduated from Michigan State and moved to Baltimore to pursue a career in Public Relations. He landed a few internship gigs with PR agencies around town. It was good, but as time passed, he truly became aware of how vibrant the advertising community was in his adopted city.

He decided to shift gears and joined an advertising agency in Hunt Valley, where his role would concentrate on account management. A few years and a few other jobs later, Sean branched out on his own to become a consulting project manager.

He met Dan in 2015. As Dan was doing a similar thing but on the creative side, the pair hit it off. And the rest, they say, is history. Because Dan wanted to solely focus on creative, and Sean’s strengths lays in the handshake and conversation, Sean’s role became spreading the gospel of Kapowza.

As for advice for anyone looking to follow the Account Manager/Business Developer path, he has a few bits of advice:

  • If you’re considering going out on your own, you have to put your money where your mouth is and go for it. If you think you have the skill and talent to succeed, you will.
  • It takes a lot of work to pound the pavement, but you have to do it. Don’t just work from home, hit the road, go to events, meet the folks, make valuable connections, rinse and repeat
  • If you’re comfortable talking to someone, being honest, and opening yourself up to criticism, you can make it work.
  • Don’t expect the usual 9 to 5, either. Most days require you to be on your feet and work a ton of hours. But at the end of the day, the extra hours may impact the agency/your own professional development.

If you have any questions for Sean, or just want to say hello, drop him a line at